People & Society

Out of fascination and need, people have always studied other people. When scientific methods are applied to those observations, the studies help characterize and analyze our behavior, social and political institutions, family and community structures and our economies. Scientific studies of people and society help answer age-old human contemplations.

Why does group categorization matter?

Why does group categorization matter? Kristina Olson, associate professor of psychology at University of Washington and 2018 Alan T. Waterman Award recipient, answers the question on this edition of "Ask a Scientist."

Factory of the future shaped by augmented reality

Professor Karthik Ramani of Purdue University is joining forces with manufacturers to build virtual factories using augmented reality, so that they can test new labor-saving technologies in the virtual world before installing them in the real world

Why can it be so hard to decide on lunch?

A new study conducted at reveals new insights into choice overload, including the parts of the brain responsible for it and how many options the brain actually prefers when it is making a choice

Scientists determine 4 personality types based on new data

A new study led sifted through data from more than 1.5 million questionnaire respondents and found four distinct clusters of personality types exist -- average, reserved, self-centered and role model -- challenging existing paradigms in psychology