Chemistry Of Color: Flowers

Roses are red; violets are...well, violet – but why? This episode explains the basic role of pigment molecules -- carotenoids and anthocyanins -- in producing what humans see as color in flowers, as the pigment molecules absorb visible light of various color wavelengths.

Provided by the National Science Foundation & NBC Learn

Runtime: 5:58

More Chemistry Now videos

Get Science360's video of the day in your mailbox each weekday.

Sign up now!
» More videos about Chemistry & Materials