Elevator Pitch episode 2: Real elevators, real people

What if you had just a few seconds to sell an idea? Entrepreneurs encounter this situation every day. Often, so do people funded by the National Science Foundation's (NSF) Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs. These awardees receive Research and Development grants to help commercialize their high-risk technological innovations. Part of turning an idea into a commercially available product or service means being able to tell a prospective investor, partner or customer exactly what it is and why it's important – concisely and memorably. For these small business innovators, practice makes perfect. During the 2015 NSF SBIR/STTR Phase II grantee conference in Atlanta, real people from real NSF-funded companies on real elevators practiced their pitches. Stuart Farquharson of Real-Time Analyzers and Ramji Raghavan of Pragya Systems Corp. each stepped up and onto the elevator to give it their best shot.

Provided by the National Science Foundation

Runtime: 2:55

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