Understanding Human Nature When Mother Nature Wreaks Havoc

StormView™ is a software program that gauges how residents of hurricane-prone regions might react in the event of an imminent storm. It was developed by University of Miami professor Kenny Broad and a number of collaborators, and supported with funding from the National Science Foundation (NSF) and the National Oceanic and Atmospheric Administration (NOAA). The program is designed to be as realistic as possible in order to accurately assess how people would prepare for storms and respond to warnings. It includes TV meteorologist broadcasts, newspaper stories, web stories, bulletins from NOAA and even interactions with neighbors. “Despite the good intentions of meteorologists, many citizens misunderstand warning messages,” says Robert O’Connor, program director for decision, risk and management sciences within the NSF’s Directorate for Social, Behavioral and Economic Sciences. “The StormView™ simulation provides a way for social scientists to collaborate with meteorologists to tailor more effective messages. When citizens understand the threat, they are more likely to take steps to reduce risks to themselves, their families, and their communities.”

Provided by the National Science Foundation

Runtime: 2:34

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